That’s the slogan on the nice bag the gemology institute gave us to hold all our junk. It made it pretty obvious what we were doing there. Why, we were shopping for diamonds!
What better place to be to find an engagement ring than Antwerp, Belgium? 70% of the world’s diamonds are traded in Antwerp. Eight out of 10 rough diamonds and 1 out of 2 polished diamonds are handled here. Whew! So, off to Antwerp we went.
Only 40 minutes away on the train we began the hunt. How to shop for a diamond in Antwerp? No idea. So we started at HRD (the official representation of the diamond sector, which would give us lists of reputable dealers, etc). The diamond center covers 1 square mile and houses 1500 dealers, so we wanted to be sure and steer clear of the questionable element that is sure to be found among them.
The idea of getting ripped off aside (which is no small matter itself of course), I had to consider the whole “blood diamond” thing. (If you haven’t seen the movie Blood Diamond I cannot recommend it enough. It by far deserved the Oscar for Best Picture.) I have great guilt over the idea I could be complicit in conflict diamond trade. One the one hand I was completely enthusiastic about the idea of choosing a different stone. (I don’t mind bucking tradition.) On the other hand, is there any point in going to the diamond capitol of the world to buy….something else? (Besides, most other stones are at best set with at least small diamonds. So, is that any better?) I can only say that this was one reason we stuck to the most established and reputable dealers, all members of the organizations fighting against conflict diamonds. Is there not something to be said for supporting such organizations as well? I hope so.
We had long sit-down conversations at four different stores, learning lots and seeing what each had to offer. If you’re going to buy a diamond in Antwerp, it’s best to plan for two days. The first day they will show you what they have on-hand, but the next day they will show you what they were able to request specifically from their dealers for you.
It’s strange how two of them gave us the impression that our budget wouldn’t buy dirt (That being said, they were always respectful and never made us feel badly in any way. I’m just cutting to the chase of it.), whereas two of them were like “sure, we can work out something in whatever style you want with that.” The first place was very personable, yet never managed to come close to what I was asking for, not even in basic stone shape. He went to his stone dealer for us, but came back with round 400 Euro stones (not diamonds), saying that anything else became “way up there” in price. Really? I appreciate that he was trying to remain within the budget, but I find it impossible to believe that in a semi-precious variety there’s nothing between 400 and x000 Euros! But it’s not like the guy didn’t want to sell us something, so I’m a little perplexed on how far off the mark he remained. Strange, oh well.
The second guy was great. An older man in a lovely store that felt like a grand old French apartment, he sent a messenger out for sapphires right away. While we chatted we discussed the fact that Belgium was now on day 172 without a government, yet one would never know it from day-to-day life. (Another article on that here.) He said the local joke was that, “in France, they have a government and nothing works. In Belgium, we have no government and everything works.” I liked this Jo Katz a lot and he offered us lots of choices.
I liked the third guy too, at the Joaillerie du Centre. He didn’t have any of the exact cuts that I had my heart set on, but he went to the diamond market the next morning and brought back over 10 to show us. The first time we went back he was still closed for lunch; I feel guilty that before we tried again we had made another choice. But I think he must’ve had some good things to show us and I appreciate his work.
We settled on Philippe Harold. The neat thing about Antwerp ring shopping is that most of the time, you’re buying a loose diamond and then choosing how to set it. So basically we really fell for the stone that Harold showed us the first day. The second day we looked at others. Some bigger but lower quality, which doesn’t bother me as a rule. But when you go back to looking at the nicer stone, you can see the difference. And this one just winked at us. (It had us at “hello”.)
Shopping by stone first was initially a little intimidating. It requires you to know a lot more about diamonds and to make a lot more choices, whereas for a pre-made ring I would have chosen first on setting and not given much thought to the technicalities. I still think the most important thing is simply if it looks nice to you, but I do love the fact that we found the stone first. I have genuine affection for it, seperate and apart from the ring, which is not a perspective I’ve had on jewellery before.
So, do you really get a better deal in Antwerp? I’m no expert but my impression is this: you’re not likely to spend less on a ring, but you are likely to get much higher quality. Most of the places we went to did not even entertain the idea of showing us larger stones of slightly lower quality. (The latter being within the range of what I always considered “normal” to own, mind you.) At the suggestion some of them would sort of wrinkle their noses or shake their heads slowly. This sounds snooty but it was actually quite endearing in the end. These people really care about selling quality, and I appreciate that.
As one dealer explained, “We’re simply spoiled here in Antwerp. We have the first and best pick of stones, so [*shrugs*]…what can I say?”
So if you want to be spoiled, and Antwerp is on the way, get thee to its jewellers today.
Update for those considering Antwerp diamonds: If I go back and type the characteristics into an online diamond price calculator, our price comes out consistantly below.